2Cinternational
Frequently Asked Questions

Question: where is this building?
Inter-cultural consultancy, training, facilitation, blended learning and coaching in support of teams working in cultural settings are still young disciplines. Having its roots in the early 1950s, both with the US Peace Corps and later in the 1970s/80s with the work of a number of US and European psychologists, researchers and academics, who set about developing a framework to understand and define cultural differences, much progress has been made in developing a socio-anthropological work in progress, into a significant factor to management development
Not surprisingly the last few years the discipline of intercultural management and leadership has expanded in line with global economic expansion and the ever present push to develop competitive success in new and complex markets
With this have come many questions - here are some we are frequently asked ...
General Questions
1 What is your definition of 'culture'?
2 Why are cultural differences relevant?
3 What is the difference between cross-cultural and intercultural communication?
4 What does Trans-cultural Communication Competence (TCC) mean and why is it important?
5 I have heard a lot about 'cultural dimensions', what are they and what do they mean?
6 How do you introduce other cultures without stereotyping them?
7 What is the role of culture in management and leadership techniques and how do you accommodate this concept in your training?
8 Are cultural differences really that important as part of an M&A strategy?
9 I know about national culture, but what do you mean by organizational culture?
10 What are the key differences between competences for leadership in our own country and internationally?
Questions about 2Cinternational
11 There seems to be much new jargon in this relatively new field of intercultural communication. How would you make the training more participant-friendly, especially that the training and its content might be a whole new concept for some of our employees?
12 How can 2Cinternational help in post merger integration?
13 What makes 2Cinternational different from other organizational or development consultancies?
14 There really isn't enough time for this sort of training is there? We are just too busy right now. How can we justify it?
15 We've been working in international markets for years, how can you bring anything that we don't already know?
16 What can you do to make the process of change for off-shore teams easier?
17 How can you ensure that the training delivered has been worthwhile?
18 How can cultural training improve the company's performance?
A These contrasting towers are in Kualalumpur
ANSWERS are UNDER CONSTRUCTION